Organisational auditing and analysis of external factors that affects marketing planning

Organizational and operational These are a part of the operational and administrative procedures. Evaluate competitors with respect to their assets and competencies. Your specialist technical knowledge could be your strength. Find out if your business is new products or skills. Actual product of Samsung should not differ from the product it has shown in the advertisement.

Evaluate What are their objectives and strategies? Is the industry changing quickly? Samsung uses the distribution channel in which it includes the wholesaler of the area to which bulk orders are provided which distributes the products to the retailers available in the market and retailers then sale the product to the customers available in the market Salmani, et.

If organisation would not be able to offer the value for the customers then the business will lead to wilts and can eventually die in the market.

Industry Key Success Factors: Are there political or governmental stability risks? How many strategic groups exist? Laws New laws can alter the way you do business and how you create marketing plans. Strengths Strengths are the features of your business which allow you to work more effectively than competitors.

In addition, an organization should act to convert internal weaknesses into strengths and external threats into opportunities. Only those strengths that relate to satisfying a customer need should be considered true core competencies.

Strengths These could include a strong brand, a broad customer base, customer loyalty, high level of customer engagement online, and an active sales team.

Strategic planning will provide a blue print to Samsung with the effect of which it would be able to ensure that it could develop in the market.

With the help of various surveys Samsung will be able to determine the requirements of the market and would be able to bring effective set of changes in the product which would help it to sustain and grow in the market Valos, et.

With the help of strategic planning business could ensure to meet outs its future targets. It is essential to get one step ahead. Techniques of Product development There are various set of product development techniques could be used by the Samsung with the effect of which it could be able to ensure its success in the market.

Analysing and Auditing

Pricing policy of Samsung is based on the majority of the customers which could pay a bit higher to enjoy the quality product. Makers of substitute products? What is their cost structure? The processes and relationships between and within departments can also improve effectiveness and efficiency.

Marketing Audit Tools: External Environment

It is necessary that Samsung should bring technological changes in its products with the effect of which people present in the society could develop and could manage their living.

Embracing new technology is the best way to keep up with technological advancements. Samsung do segmentation of the customers according to which it avails the product to the target market.

Opportunities There might be strong growth in the market, new markets and mediums to exploit, or the disappearance of a leading competitor. It is also necessary to focus upon the ethics and culture of people with the effect of which organisation could build trust among the people present in market and could increase its revenue by implementing that plan.

It could also be through promotional initiatives in the marketing plan, staff training, and welfare. Check if employees are motivated, hard-working and talented.

Managing and implementing the plan in a systematic manner helps in the smooth functioning of the work process and helps in achieving the prescribed goals with the effect of which organisation could ensure its success in the market. Samsung should indulge in the activities with the effect of which society could get benefited and it could grow.

You can also lose all your data. Can these competitors be grouped into strategic groups on the basis of assets, competencies, or strategies? Developing the product Samsung would be able to continue to maintain the existence in the market.Unit 19 Marketing Planning Assignment Copy is aimed at providing What are the main techniques for the organisational auditing that you would use and for analysing external factors that affect marketing planning in your organisation?

Carry out organisational auditing and analysis of external factors that affect marketing planning. Internal & External Factors That Affect an Organization. refers to the people in your organization that make all the major decisions regarding financing, budget, sales, marketing, and human resources.

rather than the ‘what’ of a company is the key to providing your employees with the motivation and buy-in that affects how hard they. Examine techniques for organisational auditing and for analysing external factors that affect marketing planning Carry out organisational auditing and analysis of external factors that affect the marketing planning in a given situation (you can site in your slides a particular.

The external environment and its effect on strategic marketing planning: a case study for McDonald's Article (PDF Available) in J for International Business and Entrepreneurship Development 3(3/4.

Organisational Auditing And Analysis Of External Factors That Affects Marketing Planning. External and Internal Environmental Analysis Ferri Zimmer STR/ April 11, Dr. Richard Rowlett External and Internal Environmental Factors Analysis Cosmetics industry has been one of the most profitable industries for decades.

Women desire for. 4 carry out organisational auditing and analysis of external factors that affect marketing planning in a given situation write a marketing plan for a product or a service evaluate an organisation’s capability for planning its future marketing activity examine techniques for organisational auditing and for analysing external.

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Organisational auditing and analysis of external factors that affects marketing planning
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